The person behind CRM Assist
CRM Assist is led by John Hulina, who spent years watching B2B revenue teams drown in duplicate records and manual data entry, and decided to fix it. His background spans Salesforce, HubSpot and revenue operations, all in service of one goal: CRM portals people actually trust.
Our mission
To eliminate manual CRM data entry and give B2B revenue teams a HubSpot portal they can actually trust.
That means clean records, automation built around how your team really sells, and AI that captures meetings, conversations and outreach for you, so nobody has to touch a keyboard to keep the CRM current.
How we work
Clean data. Deduplicated records and a data architecture that matches how your business actually sells.
Working automation. Workflows built around your real sales process, not generic templates nobody uses.
No manual entry. AI meeting notes, LinkedIn capture and outbound sequencing feed HubSpot automatically.
By the numbers
10+ yrs Certified CRM experience | 5 HubSpot & Salesforce certifications | 1 Orange County HubSpot User Group, led |
Ready for a CRM your team actually uses?
Tell us what's slowing your team down (messy data, broken automation or systems that don't talk to each other) and we'll follow up to schedule a consultation.