Skip to content
Orange County HubSpot User Group

Learn HubSpot with your Orange County peers

OC HUG is a free, monthly meetup for HubSpot admins, marketers, sales leaders and business owners. We alternate online sessions with in-person meetings in Irvine, with speakers from HubSpot and its partners. The focus is real business problems, not just features.
Join OC HUG

Up next · In person, Irvine

Agent Activation Workshop

Tuesday, October 27, 2026 · 2:00–4:00 PM PDT

A hands-on, keyboard-in-front-of-you session with HubSpot Academy Professor Troy Fiawoo. We'll pick your top use cases, set up Context Home and build your first Prospecting Agent. Seats are limited to about 15.

Save your seat →

Past sessions

Missed a meeting? Every session is recorded. Read the recap and watch the video.

OC HUG September 23, 2026 session recording

Sep 23, 2026 · Online

HubSpot UNBOUND 2026: what sales teams need to know

With John Hulina of CRM Assist

The self-updating CRM, Growth Context, Breeze Assistant, Agent Hub, buying groups, what costs credits, and a four-step plan for Monday.

Read the recap and watch →

OC HUG August 6, 2026 session recording

Aug 6, 2026 · In person, Irvine

Where to start with HubSpot AI without getting overwhelmed

With Maria from HubSpot

Start with one painful, repetitive task. Covers Breeze Assistant, the Customer and Prospecting agents, credits, AEO and Loop Marketing.

Read the recap and watch →

OC HUG July 9, 2026 session recording

Jul 9, 2026 · Online

Why AI works for some HubSpot teams and creates chaos for others

With Eli Portnoy, founder and CEO of BackEngine.ai

How Claude actually uses your HubSpot data, why clean data matters more than ever, and three workflows you can build today.

Read the recap and watch →

OC HUG June 4, 2026 session recording

Jun 4, 2026 · In person, Irvine

Smarter quoting in HubSpot, from native quotes to advanced CPQ

With Ryan Huff of Quotivity and Jenny Seo of HubSpot

When you need CPQ, how HubSpot's quoting options compare, and a live demo of HubSpot's quote-to-cash flow.

Read the recap and watch →

OC HUG May 7, 2026 session recording

May 7, 2026 · Online

Using HubSpot's new AI tools from prospecting to close

With Aaron Schmaltz of HubSpot Academy

Seven Sales Hub AI tools, from the Prospecting Agent to AI forecasting, with a live demo and tips for keeping credits under control.

Read the recap and watch →

What to expect

  • Monthly meetings, alternating online sessions with in-person lunches in Irvine near UC Irvine.
  • Guest speakers from HubSpot product teams, HubSpot Academy and partner apps.
  • Business-first topics: sales, marketing, RevOps and AI, not just admin settings.
  • Bring your problems. Sessions leave time for questions and peer advice.
  • Free to join. You don't have to live in Orange County to take part online.

Your host

John Hulina leads the Orange County HubSpot User Group. He's the founder of CRM Assist, a HubSpot Solutions Partner, and has worked in CRM consulting since 2010, specializing in HubSpot, Salesforce and AI automation that takes manual data entry off your team's plate.

Want to speak at a future meeting or suggest a topic? Get in touch.

Never miss a meeting

Join the group on HubSpot User Groups, not just a single event, so you get an invite to every upcoming session.

Join OC HUG